Jonah Peretti Drops Some Viral Knowledge

Jonah Peretti, co-founder of The Huffington Post and founder of BuzzFeed, may be the guru on top of the viral media mountain top. (Disclosure: Both HP and BF are SoftBank Capital portfolio companies)

At the inaugural Viral Media Meetup, Jonah recently gave the following brilliant presentation, which itself has gone viral!  The best line, for both its humor and accuracy, was “Content is more viral if it helps people fully express their personality disorders.” Everyone loves a digital train wreck, and online celebs ranging from Perez Hilton to Kanye West deliver, as Jonah describes below.

Jonah Peretti Viral Meetup Talk