The Social Media Multiplier
Evidence is mounting that 2010 will be the year social becomes an established advertising medium. P&G is reportedly bringing every one of its brands to Facebook, and Pepsi is shifting from Super Bowl to social.
Shiv Singh, VP & Global Social Media Lead for Razorfish, brilliantly illustrates the value of social in the embedded presentation below. In one of my favorite quotes, Shiv says, “The point is you’re never going to buy a car again alone. You’re influencing and are being influenced everyday.” This statement has rung true for decades, as the vehicle your friends and neighbors bought or spoke of impacted your buying perspective.
However, in today’s world, the number of friends an “influencer” communicates with each day has risen exponentially. They’re not just telling the guy down the street how much they love their new Prius. They’re taking photos of their new ride and sharing them on Facebook, or bragging how green they are on Twitter. An influencer’s social media activities have a dramatic multiplier effect on their messaging, which is convincing brands to engage in the discussion.
Social Influence Marketing Trends View more presentations from shivsingh.
