Facebook is the Genghis Khan of the Web. Join or Die!
Social media rockstar and Buddy Media CEO Mike Lazerow presented today at Web 2.0 (disclosure: SoftBank Capital portfolio company). Find his excellent presentation below.
My favorite quote: “If Facebook were a country, it would be the 3rd largest in the world behind China and India. You need to set up ‘shop’ in that country! Today!”
As Mike’s presentation demonstrates, Facebook is capturing territory in a manner not seen since Ghengis Khan ruled the Mongol Empire. With reports that the site now accounts for 25% of US pageviews, brands have no choice but to establish an outpost within Facebook territory, where brand messaging can be amplified through the social graph. Controlling that message is a huge challenge, but one that must be accepted in the evolution of the web.
If you need the tools for battle, see Buddy Media’s social marketing platform here.
Building Across The Social Web - The Implications of Social Web Technologies on Social Media Content Strategy
View more presentations from Michael Lazerow.
