January 2010
2 posts
The Social Media Multiplier
Evidence is mounting that 2010 will be the year social becomes an established advertising medium. P&G is reportedly bringing every one of its brands to Facebook, and Pepsi is shifting from Super Bowl to social. Shiv Singh, VP & Global Social Media Lead for Razorfish, brilliantly illustrates the value of social in the embedded presentation below. In one of my favorite quotes, Shiv says,...
Users Are Lazy, Keep It Simple
I started this mini-post a month back and had to resurrect it after coming across this fantastic quote from Ariel Waldman, a digital anthropologist, founder of Spacehack.org, and former NASA coordinator. “Simplified UI that is able to achieve what the user is motivated to accomplish often outweighs gorgeous design.
In social networks, Twitter and Foursquare are shining examples of this...